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SF Chronicle  /  UX+UI 

Stop Pending Cancels

Role: Lead Designer 

Designed a streamlined user flow enabling digital newspaper subscribers to seamlessly reverse a pending cancellation within their account settings. Users are shown a special save rate to re-start their subscription. Design offers space for evergreen subscriber benefits as well as any special promotions from the newsroom.

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Goal:

Get users to re-active their digital subscription with an exclusive win-back offer that also highlights subscriber-only benefits.

  Step 1: User Flow  

User flow laid out to ensure logic and pages needed.

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  Step 2: Design Cards  

Generic and Brand Specific offer cards created for A/B testing.

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  Step 3: Versioning  

Multiple versions of designs created to ensure flexibility and provide options of what benefits to highlight.

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  Step 4: Make it real  

Worked directly with the dev team to VQA and launch product.

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