hey there, i'm
Liz Greene
currently at
Visual Design + Branding
Directed and executed a full illustration system for our suite of newsletters to build brand unity, leading to a 44% increase in signups.
Designed and launched app store and social creative to promote the updated SFC mobile app, resulting in 300% increase in app downloads.
Worked to establish the Houston Chronicle as an integral part of the city's ecosystem, showcasing the importance of local, personalized news that keeps you safe.
UX/UI Designs
Built a multi-newsletter signup experience for users, while giving newsrooms the ability to highlight new or relevant newsletters.
Designed a streamlined user flow enabling digital newspaper subscribers to seamlessly reverse a pending cancellation within their account settings.
Product Design
Built a customer onboarding journey as part of the immediate post-checkout flow to increase subscriber engagement and retention.
As part of my Google UX Certification class, I completed user research, usability studies, wire-framing and prototyping for an app to provide audio tours for The Met.
