Developed and launched a brand new product called "Friends of SFGATE", a mobile app and digital subscription to give users the freedom to scroll ad-free
Built a customer onboarding journey as part of the immediate post-checkout flow to increase subscriber engagement and retention.
Built a multi-newsletter signup experience for users, while giving newsrooms the ability to highlight new or relevant newsletters.
Designed a streamlined user flow enabling digital newspaper subscribers to seamlessly reverse a pending cancellation within their account settings.
Directed and executed a full illustration system for our suite of newsletters to build brand unity, leading to a 44% increase in signups.
Designed and launched app store and social creative to promote the updated SFC mobile app, resulting in 300% increase in app downloads.
